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| The mission of Gold Toe Brands, Inc. (GTB) is to be the category leader of the branded sock business, while achieving profit and return on investment goals that maximizes the long term enterprise value of the Company. Manufacturing and sourcing product that exemplifies quality and value, GTB will be true to this mission and will deviate only when the extension into non-branded or product extensions, strategically positions GTB to be a stronger branded and more profitable entity. |